Privacy policy
This is the privacy policy for Dark Horse Equestrian, At The Tollgate, Newtown, Powys, SY16 3AT, sales@darkhorseequestrian.co.uk
This privacy policy aims to give you information on how Dark Horse Equestrian collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter or purchase a product or service.
Dark Horse Equestrian is the controller and responsible for your personal data
If you have any questions about this privacy policy, please contact us using any of the information above.
What data do we collect?
We collect personal data when you make a purchase through our website, create a user account, contact our customer support or when you visit our website. Such personal data includes name, address, email address, telephone number, IP address, website usage and other information that you voluntarily provide to us.
We use personal data to:
We use this data to manage your customer accounts, to provide you with the goods and services you want to buy and to help you with any orders and refunds you request.
We use cookies and similar technology on our website to improve your customer experience. If you wish to prevent your computer or mobile phone from accepting cookies you can disable them but it may negatively affect your browsing experience.
Sharing Your Personal Data
We work with selected Service Providers and Suppliers that carry our certain functions on our behalf. For example, companies that assist with processing payments, delivering orders, providing finance and technology services. We only ever share data that enables our Partners to provide their services. These companies are required to keep your personal data safe and must not use it for their own marketing purposes.
Your legal rights:
Under certain circumstances, you have rights under data protection laws in relation to your personal data. This includes the right to:
request access to your personal data.
request correction of your personal data.
request erasure of your personal data.
object to processing of your personal data.
request restriction of processing your personal data.
request transfer of your personal data.
withdraw consent.
NO FEE USUALLY REQUIRED. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
TIME LIMIT TO RESPOND. We try to respond to all legitimate requests within one month.
Cookies
Cookies are small text files that are stored on your computer, phone or other web enabled device when you visit our website. Cookies do not contain any confidential information and are not harmful.
Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website. Your web browser remembers these cookies and, when you return to a website, sends the cookies back so the website can remember things like your preferences and your login details. Cookies do many different jobs from allowing a website to function correctly and effectively, so you can enjoy your shopping experience, to ensuring you view adverts that are relevant to you and your interests.
We use the following cookies:
Strictly necessary cookies
These cookies are essential to allow you to move around our website and use its features. Without these cookies, our website will not function properly and services you have asked for like putting items into your shopping basket or logging into your account cannot be done.
Performance cookies
These cookies collect information about how you use our website, but they do not collect information that identifies you. The data collected by these cookies is used to improve how our website works, like telling us what pages you go to most often and if you get any error messages.
Functionality cookies
These cookies allow our website to remember the choices you have made so that you get a more enhanced and personalised shopping experience. These cookies allow our website to remember things like your username and your chosen language.
Google Analytics
These cookies are used to collect information about how visitors use our site. The information is used to compile reports that let us improve the site. The information is collected in an anonymous form, including the number of visits to this site, how you arrived at the site, and which pages you visited. You can opt-out of these cookies by following this link: http://tools.google.com/dlpage/gaoptout
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.
Changes to this policy
We reserve the right to modify this privacy policy at any time the Business will not personally notify you of any amendments to this Policy. This Privacy Policy was last updated on 5th May 2026.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.