About Us


About us starts with one person with a passion for horses and a passing comment. In 2014 Leela our founder made her own high visibility leg bands and while out riding together a friend commented ‘You should make those and sell them online’

An idea was born, with a borrowed sewing machine Leela started making and selling small high visibility items online and this was the start of Dark Horse Equestrian. Many ask where the name came from-

‘A dark horse’ is a previously lesser-known person or thing that emerges to prominence in a situation, especially in a competition involving multiple rivals,[1] or a contestant that on paper should be unlikely to succeed but yet still might.

Leela found this a very fitting name from her working-class background to succeed in the equestrian industry. Over the next few years Dark Horse Equestrian was shaped making high visibility fashionable and affordable for all.

Fast forward to 2019 Dark Horse expanded into Equestrian clothing creating high quality goods at an affordable price for all shapes, sizes, and budgets. Each design has been created not just for riders but for all who love the simplicity of the brands designs and colour pallet. Dark Horse Equestrian is not a ‘fast fashion’ brand, each garment is designed to be loved and used time and time again without going out of style.

We are proud to be based in the Royal Welsh Warehouse in Newtown Mid Wales creating jobs and careers in the UK. From manufacturing to management all our staff work as a team, our work ethic is simple people come first, regardless of age or gender everyone is paid equally.

With this in mind our customers remain the most important part of our company and we could not do what we do without you, so a huge thank you for your continued support.